Lovely! My first campaign is up and running since last friday. So far pretty good and seems like my ad has shown a couple of times. I bid for the CPC at $0.20, but it seems like the CPC was only $0.11. strange but good, because it was cheaper than what I expected so it's pretty good after all.
I would say it's a better choice at this moment than selling on ebay as the cost and fess already eat into your profits. Hmm.. I might consider giving free shipping if that is the case. Or world wide flat fee shipping. Since I save at least about close to 10%. That should cover quite a fair bit as I would like to sell by volume. It does makes decision to buy alot easier to make for the customer. Also they wouldn't mind waiting if it's free in this case. Alright I'll consider this.
Found out that winter coats might be a good option to be selling stuff this autumn. Something I want to look into and run a campaign on it. Should be cool! And I'll launch the campaign in UK, US and AU. Just for starts. Sounds fun already to me. Now I've just got to find a supplier for this. :)
Monday, 8 August 2011
Thursday, 4 August 2011
Google Adwords
Alright, I'm going to start on my first Campaign for Google Adwords. It's actually my first time doing this for my website. Abit nervous on how it would turn out. But I'll do it scared. haha!
Well, it's because I do not have any experience doing this at all. And it's my first time running my fashion business online. I quit my job in banking and bummed around for a year not doing anything. It was too stressful an environment to be in and I was falling ill every month.
So back to the Adwords campaign. I read a few books on it. Can't remember the titles though, but most SEM (Search Engine Marketing )books at the library should have some good info for you to read up on.
What I liked about the Adwords campaign that I'm about to start is that it gives me instant traffic. I'm not sure how to turn that traffic into sales, however I'll just leave that part to the Lord. :)
I'm abit concerned about the cost of it though. But I trust that it will be good and cheap for me. As I have a low advertising budget.
I didn't know which keywords to use so I checked some of my competitors and on www.alexa.com you can check for a couple of the keywords that the competitors site uses for their search results, under Search Analytics you should be able to view a list of them. However should you want full information you would have to pay for it. I'm quite happy at yet that have these few that I can work on at the moment.
One of the videos I watched on youtube that helped me to understand better.Please note I do not earn from these people but just came across their videos which have helped me and I would like to share.
http://www.youtube.com/watch?v=uFzoM59bIQ8
http://www.youtube.com/watch?v=XeESjscUfmQ&feature=related
http://www.youtube.com/watch?v=el3EzDn7s3g&feature=related
If anyone who is reading that has any comments and other tools to share, please do so. Cheerios!
Well, it's because I do not have any experience doing this at all. And it's my first time running my fashion business online. I quit my job in banking and bummed around for a year not doing anything. It was too stressful an environment to be in and I was falling ill every month.
So back to the Adwords campaign. I read a few books on it. Can't remember the titles though, but most SEM (Search Engine Marketing )books at the library should have some good info for you to read up on.
What I liked about the Adwords campaign that I'm about to start is that it gives me instant traffic. I'm not sure how to turn that traffic into sales, however I'll just leave that part to the Lord. :)
I'm abit concerned about the cost of it though. But I trust that it will be good and cheap for me. As I have a low advertising budget.
I didn't know which keywords to use so I checked some of my competitors and on www.alexa.com you can check for a couple of the keywords that the competitors site uses for their search results, under Search Analytics you should be able to view a list of them. However should you want full information you would have to pay for it. I'm quite happy at yet that have these few that I can work on at the moment.
One of the videos I watched on youtube that helped me to understand better.Please note I do not earn from these people but just came across their videos which have helped me and I would like to share.
http://www.youtube.com/watch?v=uFzoM59bIQ8
http://www.youtube.com/watch?v=XeESjscUfmQ&feature=related
http://www.youtube.com/watch?v=el3EzDn7s3g&feature=related
If anyone who is reading that has any comments and other tools to share, please do so. Cheerios!
Tuesday, 2 August 2011
Naza Taiwan Wedding Shoots - Follow ups
This afternoon I received an email from the Service Team at Naza Taipei. They informed me of the cost per night to stay at their recommended hotel called Nei Jiang Hotel. It's about 3 mins away from the bridal shop according to them and I can take a bus direct from the Airport that stops at the bus stop across the street from the shop.
Cost per night will be TWD 1680, estimated to be about SGD 70.00 per night. Seems kinda reasonable. I guess we will be staying here for the whole trip. And of course pop down to the Hot Spring Inn at Bei tou on the last day, which would cost us about SGD 146 per night.
I'm glad we took our wedding package from them and glad that we decided to do an overseas shoot for our wedding album.
Cost for the wedding photo shoot was only SGD 2200! Really a good deal considering all the free items they will be giving us and on top of that I get 6 outfit changes inclusive of a casual shoot. Really Awesome!
23 Aug 2011
Here's a follow up on more of my research for my wedding shoot in Oct 2011 this year!
I found this blog that has some of couples that have taken shoots with them, might be on of their photographers. Well I can't really read the chinese but its ok, just looking at the pics will do. Think they cover alot of places which I already intend to go to. Just have to meet them when I get to Taipei to discuss the locations and confirm them.
Counting down to Oct! It's less than 2 months!
Anyways here's the link :
http://www.wretch.cc/album/naza166&page=1
Cost per night will be TWD 1680, estimated to be about SGD 70.00 per night. Seems kinda reasonable. I guess we will be staying here for the whole trip. And of course pop down to the Hot Spring Inn at Bei tou on the last day, which would cost us about SGD 146 per night.
I'm glad we took our wedding package from them and glad that we decided to do an overseas shoot for our wedding album.
Cost for the wedding photo shoot was only SGD 2200! Really a good deal considering all the free items they will be giving us and on top of that I get 6 outfit changes inclusive of a casual shoot. Really Awesome!
23 Aug 2011
Here's a follow up on more of my research for my wedding shoot in Oct 2011 this year!
I found this blog that has some of couples that have taken shoots with them, might be on of their photographers. Well I can't really read the chinese but its ok, just looking at the pics will do. Think they cover alot of places which I already intend to go to. Just have to meet them when I get to Taipei to discuss the locations and confirm them.
Counting down to Oct! It's less than 2 months!
Anyways here's the link :
http://www.wretch.cc/album/naza166&page=1
Subscribe to:
Posts (Atom)